Website Management

After your website has been created and published to the Internet it still needs to be managed to ensure you get the best performance and return on investment from your website.

Steam Multimedia offers Website Management for all types of websites. Website Management consists of:

  • Keeping your website up to date with the latest information
  • Search Engine Optimisation performance checks
  • Marketing and Advertising of the website
  • Website Servicing

Why should you use Website Management?

Website Management provides a hassle free service to keep your website up to date. If you don’t know how to update your website or are just too busy to keep it up to date. Our Website Management packages are a great way of taking care of all the little things that help make sure your website keeps performing the way that it should from the ensuring the quality of your visitors experiences to your search engine ranking.

Keeping your website up to date

Keeping your website up to date and fresh with new content is a very important part of having a successful and popular website. As things within your company and/or product lines change it is important to keep your website updated by (for example) advertising your latest products and services whilst removing references to outdated services and discontinued products.

For an Ecommerce website it is vital to keep your website up to date with fluctuating stock levels and prices. Keeping your website up to date will allow your customers to get your best price and will keep them coming back to enjoy the great value and accurate service you deliver by frequently updating your stock levels.

Search Engine Optimisation Performance

Everyone who has a website or is looking for a website knows that Search Engine Optimisation is a very important part of taking your business on-line. Without some sort of SEO, your website becomes far more difficult to find by anyone using a Search Engine such as Google.

The secret of SEO that it is a non-stop process for the life of your website, as search engines themselves are always changing the way that they crawl your website and index the content within. All the best websites are in a continuous flux of being updated and optimised for different search terms which is why the top websites for search results can frequently change.

Therefore it is important to keep track from month to month of the state of your website, its content, your search ranking for various terms and where you stand in relation to your competitors. This constant ongoing process allows analysis of these various factors and provides a course of action to help improve the performance of your website in the months to come.

Marketing and Advertising your website

While it is important to keep your website maintained, up to date and optimised for the various search engines, you also need to make sure that your website is also being marketed. There are a multitude of ways also to keep your website fresh in the mind of your target audience and the focus is to make them want to go directly to your website.

Advertising your website is another important factor. Whether you advertise on other websites that your target audience frequently visits or take a more traditional route through advertising in the press, getting your company name and website out there and in to the mind of your target audience is a prime way of generating traffic.

Website Servicing

Website Servicing is all about making sure that your website is using the latest versions of various software technology, such as updating Javascript libraries to fix previous bugs or provide new animation and effects, and validating the actual website code to comply with W3C standards. Keeping the website accessible is another factor that is becoming increasingly important with the constantly evolving accessibility technologies.